What has GPX meant to you?

I joined GPX three years ago. Coming from a mainly academic background with limited business experience, I initially faced a steep learning curve, but the supportive environment at GPX made it an enriching journey. My colleagues have been instrumental in sharing their expertise and encouraging my growth.

Through GPX, I’ve developed technical skills such as data analysis, research, and problem-solving, while also enhancing my adaptability and cultural awareness through global collaborations. One of the most significant aspects of my experience has been the flexibility and trust GPX has shown, particularly in supporting my move to Thailand. The company welcomed my proposal and made it possible for me to pursue personal aspirations without compromising my career.

How is life in GPX?

Life at GPX is fast-paced, rewarding and full of opportunities for growth and collaboration. As a Research Associate, I’m not tied to specific projects, which allows me to work on a variety of initiatives throughout the year. This diversity keeps my work engaging and provides endless opportunities to learn. I contribute by supporting project teams with data collection, analysis, and insights, which often requires quick adaptation to new topics and client needs.

Although I’m not directly involved in fieldwork, I enjoy being part of a global team. I’ve collaborated on projects involving multiple countries, which has broadened my understanding of different markets and cultures. Outside of work, GPX fosters a sense of community with activities like yoga, well-being programs, and team dinners. These events bring a perfect balance to the demanding pace of our projects and help build meaningful connections with colleagues.

Project that specifically stuck with you?

The project I enjoyed the most was a highly research-intensive initiative for a major CPG company. It spanned multiple countries across Latin America and Europe, which made it both challenging and incredibly enriching. My role involved handling daily requests for information, which required delving deep into market specifics, consumer behaviors, and industry trends.

What made this project special was the opportunity to learn about diverse markets and industries simultaneously. I also felt that my contributions were directly impactful, as the insights I provided played a crucial role in shaping the final project deliverables. This experience not only deepened my research expertise but also reinforced my sense of value within the team.

What has GPX meant to you?

GPX has shaped my career in a very positive way.  As a boutique consulting firm, it combines the advantages of working for globally prominent clients with the intimacy and openness of a smaller organization. This duality has shaped my career as GPX has allowed me to develop multiple skills in a single project, accelerating my learning curve. I’ve gained experience in strategy, execution, and client engagement, alongside personal growth in adaptability and leadership. This holistic approach to consulting has enhanced my problem-solving, teamwork, and cultural sensitivity, preparing me for greater challenges.

How is life in GPX?

Life in GPX is  very dynamic. Every project has its own complexity and particularity. One characteristic that I really enjoy from GPX is that it has project all over the world. In one project, you can be working for an Italian firm and in the next one you can be working for an Indian company. Each project is insightful, involving collaboration across all organizational level, from promoters to CEOs, while immersing in different cultures through fieldwork. 

In addition, GPX supports work-life balance with healthy project assignments, flexibility to work from home or the office, and a focus on well-being.

Project that specifically stuck with you?

One standout project during my time at GPX involved a client in India seeking to improve its route-to-market model. It was both professionally and personally enriching. I spent  a month in India, where I travelled to 5 different cities to understand the business while getting to know and live its culture. It was a very immersive experience where I was able to engage with people from diverse contexts and regions providing valuable insights into the client’s challenges while exposing me to India’s rich traditions and customs.

What has GPX meant to you?

I joined GPX around 2 years ago, with the goal to change the way we collaborated with data scientists. Coming from a technical world I’d had exposure to business problems in my past roles, specifically when leading a start up or working in a big tech company. However, nothing matched the scale or complexity I’ve experienced at Globalpraxis. 

In GPX I’ve had the chance to be directly involved in several strategy projects with Fortune 500 companies. This experience has been like a paid master for me, now I understand way better the nuances of how companies achieve sustainable growth. As a result, my business acumen has reached new heights, complementing my technical expertise and creating a well-rounded, balanced professional profile.

How is life in GPX?

At Globalpraxis, no two days are the same. With an average project length of 12 to 16 weeks, and clients spanning sectors and regions across the globe, I find myself immersed in new challenges almost daily. My experience has brought me from Poland, working on a Logistics project to India where I contributed to a corporate strategy initiative. In both cases, I’ve had the chance to advise C-level executives on pivotal business transformations. 

At Globalpraxis, we follow an outside in approach which means fully immersing ourselves in the client’s world, working, traveling and living with them and their cultures. Shadowing is also shadowing a key part of our work. By following and learning from frontline salespeople across geographies, I’ve had the chance to truly learn from several cultures and ways of doing business.

Project that specifically stuck with you? 

A particular project that stood out to me was the transformation of a vending machine business unit in Japan. We helped the #1 vending machine operator to completely change the way their operated, both in terms of logistic, assortment of machines and prospection (determining optimal locations for new machines).  This deep dive gave us an insight into the vending business and was an passionate challenge from us. Our job, ultimately turned around the profitability of the unit, serving as the crown of this extensive project

Aside from work, staying in Tokyo for over four months was an incredible opportunity. Immersing myself in the fascinating Japanese culture and visiting, along with the team, several landmarks across the country, truly stuck with me.

What has GPX meant to you?

Globalpraxis has been a transformative experience, both professionally and personally. Professionally, I’ve gained deep insights into the FMCG industry, worked on strategic projects that foster creativity and fast learning, and appreciated their pragmatic approach to delivering actionable results. Personally, I value the diverse team, their approachable and supportive nature, and the constant opportunity to enhance my communication skills through client and colleague interactions. This unique blend of challenges and growth opportunities has made my journey highly rewarding. 

How is life in GPX?

Working at Globalpraxis has been an exciting journey filled with learning and growth. In just eight months, I’ve contributed to projects in Saudi Arabia, France, Spain, Indonesia, Canada, the USA, Mexico, Poland, Morocco, Egypt, and China. Each project involves fieldwork and office tasks, starting with interviews and on-ground assessments to analyze the situation thoroughly. We then craft tailored, practical recommendations for clients. Beyond the impactful work, team dinners and outings during travels provide a perfect balance, offering moments to relax and strengthen bonds with colleagues after productive days. It's a truly rewarding and dynamic experience. 

Project that specifically stuck with you?

After six months on a project, I was assigned to develop a unified "Picture of Success" (PICOS) for a multinational client’s outlets, to be adopted globally. The client lacked a system to standardize PICOS across geographies and track sales performance from HQ. We created a common framework across key pillars, balancing global consistency with local flexibility for business units to adapt to their markets. We also established monitoring and execution guidelines aligned with their realities and future needs. Delivering an easy-to-use manual consolidating findings, analyses, and strategic objectives was highly rewarding, knowing its significant global organizational impact. 

What has GPX meant to you? 

I joined GPX in 2008 from the industry, and in the first 3 years I learned more than in my previous 10 years working for multinational companies (P&G, Nestle, J&J) in sales and general management. I learned how to identify the root causes of complex business challenges, design solutions and lead the implementations. Beyond acquiring "technical" consulting skills, working in GPX helped me master the art of multitasking, as I handled various projects at a time. I have traveled to more than 25 new countries across four continents, having exposure to diverse cultures, mindsets, values, and approaches to work. Being a boutique consulting, there is visibility in GPX from the entry positions and high involvement of top senior partners´ level in projects. Therefore, there are higher chances of getting full-scale experience than in big consulting firms.

How is life in GPX? 

When I joined GPX 15 years ago, my initial impression was I would not last long in consulting – so different & demanding it seemed. But I am still here. What has kept me at GPX is the satisfaction of all levels of Maslow’s hierarchy of needs, especially those at the top – esteem & self-actualization. Throughout my career, I have worked with exceptionally intelligent and knowledgeable colleagues and clients, who inspire me to expand my horizons and deepen my expertise. The nature of our work involves spending time together on projects, allowing us to connect by sharing interests and personal experiences. While the job has its peaks with long working hours, it also offers opportunities for enjoyment: tourism, local nightlife, sports and other activities. Indeed, GPX is like a second family to me.

Project that specifically stuck with you? 

In GPX, we have projects across a broad range of industries (CPG, industrial, pharmaceutical, etc.), and business areas. In all of them, we have something new to explore new countries, industries, and clients. I particularly enjoy projects that pose intriguing business challenges and require us to develop creative, tailored solutions. One such project was in Japan, where we worked on vending machine operations for a client. We leveraged our legacy consulting RTM approach and Big Data / AI technology to enable the client to identify new profitable locations for vending machines and determine the optimal product assortment for each location. This project showcased the power of merging traditional consulting methods with cutting-edge technology to deliver innovative solutions.

What has GPX meant to you?

Globalpraxis has been an incredible professional and personal experience for me. In the last 9 years, I have had the opportunity to work in over 20 countries across various industries on diverse business issues. I have also worn many hats – from developing my analytical and critical thinking skills as a consultant to developing my leadership skills by managing teams and client relationships as a manager. The exposure to colleagues and clients from diverse backgrounds has also been very valuable. Even after 9 years, I feel like I am constantly learning new things and developing new skills. 

I have also learned a lot about my own strengths and areas of growth. I have become more adaptable, comfortable with ambiguity and my approach towards problem solving has completely changed. I believe by leveraging the combined strength of the team, a solution can always be found!

How is life in GPX? 

Life in Globalpraxis is fast paced, dynamic and exciting. Every few months, I jump into a new and interesting client challenge. Given the global nature of our work, we have a hands-on approach that involves collecting primary data through market visits, interviews with management, and on-the-ground activities like riding with sales teams, visiting outlets and distributors, warehouse facilities etc. From riding with sales reps in Japan to interviewing grocery store owners in India or visiting wholesalers in Croatia, there is never a dull moment!

The collaborative and friendly environment is also something that I appreciate. We enjoy shared dinners, drinks, and team outings in Barcelona and immerse ourselves in local cultures during our travels. There is a great sense of camaraderie which makes working together fun!

Project that specifically stuck with you? 

One of the most interesting projects I worked on involved supporting the brand acceleration and brand introduction efforts for a vitamin producer across 13 countries in Asia, North and South America, and Europe. 

Our team conducted a global consumer segmentation, mapping consumer need states and the shopper's path to purchase within the vitamins category. The study involved 30,000 online interviews worldwide, making it the first of its kind in this category. A key challenge was identifying consumer segments that could be applied globally to position and define the role of the brands while also mapping key purchase drivers and commercial levers by country to grow the brands locally. 

We also had the opportunity to present the study to the client’s global leadership, and it was rewarding to see them use these insights to shape their brand strategy and expansion plans.

Being part of this project from the beginning and witnessing its direct impact on our client’s success has been very fulfilling.

What has GPX meant to you?

Working at GlobalPraxis as a Data Scientist has been an amazing journey. What makes GPX stand out is the chance to work on the entire data science process, from collecting and cleaning data to building solutions and sharing results with clients. Being involved in every step has not only improved my technical skills but also made me much more confident in the work I deliver.

What I love most is seeing the impact of our solutions in the real world. Knowing that my work helps clients make smarter decisions and improve how they operate is incredibly rewarding. GPX has given me the chance to grow both professionally and personally, and I feel more adaptable and capable because of it.

How is life in GPX?

Life at GPX is all about finding a great balance. On the professional side, I get to take charge of everything data-related in our projects, whether it’s cleaning up messy datasets, diving into analytics, or building solutions that actually make a difference. This hands-on approach keeps things exciting and challenging.

But what I also appreciate is how much GPX cares about well-being. Having access to a coach has been a game-changer for me, it’s great knowing there’s someone there to help when I need advice. Plus, regular team dinners and drinks make it easy to connect with colleagues and build strong relationships.

Everyone here is super supportive and kind, which makes working together enjoyable. And the flexibility to work from home? That’s just the cherry on top, it’s helped me find a good balance between work and life.

Project that specifically stuck with you?

One project I’ll never forget was for a well-known beverage company in the French market. The challenge? Figuring out which points of sale had the most potential using machine learning techniques like random forest, XGBoost, and decision trees.

What made it so interesting was how much I had to step up. The data wasn’t perfect, so I had to do a lot of feature engineering and find additional sources to make the models work. On top of that, explaining how these models worked and how to use the outputs was a whole other challenge, but it was so rewarding to see the client and my team really understand the value of our work.

In the end, we delivered a solution that made a real difference in how the client operated, and we even provided knowledge transfer so they could keep building on it themselves. It was one of those projects that reminded me why I love doing this tackling tough problems and seeing the impact firsthand.

What are your daily functions in a project? 

During a project, we take on a variety of responsibilities, but three main functions are essential in every project:

First, one of the most important functions is gathering and analyzing information to evaluate and understand the client’s market and operations. Through these analyses, along with market visits and discussions with the client, we identify opportunities for improvement and growth and develop strategies to address them.

Second, we prepare documents and presentations to clearly and effectively share our insights, analyses, and recommendations in a visual and engaging way.

Finally, regular communication with the client is another crucial aspect of the consultant’s role. This includes discussing findings, validating hypotheses, and presenting results throughout the project.

Which are the steps of a typical project? 

Typically, the project is structured in two main phases: assessment and recommendations.

In the assessment phase, we dive deep into understanding the market, the client’s current situation, and potential growth opportunities. To do this, we combine insights from internal and external sources. This involves gathering insights through management interviews with key leadership roles, such as the CEO, Commercial director, Operations director, or Sales managers. We also conduct extensive fieldwork to collect market data and observe the client team’s routines firsthand. Additionally, we leverage resources like Nielsen market data, internal client data, and expert interviews to enrich our analysis.

In the recommendations phase, we design tailored solutions that address the identified opportunities while ensuring measurable impact across the organization. To do so, we collaborate closely with the client’s team through working sessions or workshops.

How is relation with clients? 

In every project, we engage with the client’s team across multiple levels. Through SteerCo meetings and management interviews, we connect directly with top management, including C-suite executives and leadership team. We also collaborate more closely and frequently with the client’s project leader and their team (e.g., RTM manager, sales manager, operations team, finance team, etc.) and maintain regular interactions through weekly meetings, emails and working sessions.

When working on-site at the client’s office, we often build informal connections as well—whether between meetings, during market visits, or over shared lunches and dinners. 

Overall, we get to interact with a variety of stakeholders, which makes it a great opportunity to learn and build connections.

What are your daily functions in a project? 

I work as a Senior Project Manager in Gpx and my typical work responsibilities include -
- Project planning - includes team-onboarding, agreeing on project scope, define necessary field-work activities  and finally setting up the delivery calendar.
- Project execution - includes key activities such as defining the key hypothesis and necessary analysis to validate the hypothesis, synthesize early insights and deep-dive on critical ones for developing strategies. Lastly prepare the project document structure for different levels of client stakeholders and ensure early alignment with Gpx  and the client leadership teams.  
- Project closure -   includes closing administrative piece of the project and also work on potential follow-up proposal or implementation documents for next project phase

Which are the steps of a typical project? 
A typical Globalpraxis engagement lasts for 12 weeks, with 2 main deliverables - in-depth assessment and recommendations. The engagement starts with a detailed fieldwork planning, which is crux of Gpx outputs. At Gpx, we follow an outside-in approach, where-in team get insights from the fieldwork, complemented by management interview insights and validated against a fact based data-analysis. The project manager is instrumental in designing an effective fieldwork plan, with right balance of granularity  and completeness. The PM also sets the direction, with overall document storyline, define the analysis to be performed and summarize the  key insights / takeaways into few easy of comprehend slides

How is relation with clients? 

In consulting industry, maintaining strong client relationships is crucial for building trust, ensuring client satisfaction, and fostering a long-term partnership
Within Gpx, the PM is responsible of ground operations and is the face for the company, which put him is critical situation to balance the client needs and getting buy-ins on the tailored solutions, which at times could be revolutionary, from different level of client stakeholders - executive to middle management. This requires different level of engagements - in both formal and informal settings, with client counterparts. The key here is effective communication. As PM, we try to be clear and transparent in all communications, without sugar-coating. We try to add value to the engagement, beyond standard deliveries, though insights sharing, and proactive problem solving and in addition prioritizing the opportunities, which could in turn help the client their own KPIs. Lastly, as a PM, we ensure team is aware of cultural nuances and adapt / respect client local culture and corporate work style. This goes a long way in establishing Gpx as a preferred partner and sets way for future continuation

What are your daily functions in a project? 

As a senior consultant at Globalpraxis, my daily functions can vary based on the type of project, the client industry and the country or countries in which the client operates.

On a typical project my role is to always make sure that the workstream I am assigned to is developed as agreed with the client and with the Project manager and Partners at Globalpraxis.

To do so, my typical day usually starts with an internal alignment meeting followed by an alignment meeting with the client. At the end of these two meetings, I have collected the information I need to start / proceed with my analyses and the expected delivery date that helps me prioritize my activities.

The rest of the day is usually made up of individual working sessions paused by internal alignments.

Which are the steps of a typical project? 

A typical route to market strategy project at Globalpraxis includes a preparation, an assessment and a recommendations phase.

During the preparation phase, my role is to help collect the data that is needed for the project through the 1) preparation of the Request for information, 2) the fieldwork, in which I actively interact with the client customers and with the client sales representative and 3) the management interviews.

During the assessment phase my role is to analyze part of the data collected in the preparation phase to be able to identify elements of the client business to improve on which the whole team contributes elaborating the recommendations in the last project phase.

How is relation with clients? 

The relation with the client is one of the aspects of working in consulting that I appreciate and value the most. Interacting with the client daily is a powerful learning experience both personally and professionally.

As a senior consultant, my usual interactions are with the heads of the different departments (Sales, Finance, Human Resources, Supply chain, etc.) with whom it is important to create a strong trust bond to deliver successfully every project. Empathy and good listening skills are essential to achieve this result.

In most of the projects, I am also exposed to high-level decision-makers such as CEOs and Commercial Directors; maintaining a professional relationship with these stakeholders is crucial to represent Globalpraxis at best.

What are your daily functions in a project?

Being a Data Scientist at Globalpraxis projects is exciting because no two days are the same. I get to dive deep into designing cutting-edge AI solutions that directly impact our clients. From preprocessing data to building advanced machine learning models, every task feels like solving a new puzzle.

One of my favorite parts is translating complex insights into clear, visually compelling deliverables and seeing how our work drives real-world decisions. I thrive on collaborating with my teammates, brainstorming ideas, and exploring the latest advancements to keep our projects at the forefront of innovation. This role perfectly blends technical expertise and strategic thinking, and I love every moment of it.

Which are the steps of a typical project? 

Every project feels like a journey, all starts with scoping and planning, where we sit down with the client to truly understand their needs and outline clear objectives. Once that’s set, we dive into fieldwork and data collection. Whether it’s pulling data from APIs, databases or visiting client sites to see their operations firsthand, this phase lays the groundwork for everything else. 

The magic really happens during the analysis and modeling stage, I get to build predictive models, optimize processes, and design simulations that are tailor-made for their business. Presenting our findings to clients using amazing visualizations is always exciting because we don’t just hand over results, we partner with them to implement scalable and impactful solutions. Every step is a collaboration, and it’s incredible to see the impact we create together.

How is relation with client?

Building strong client relationships is at the core of what makes working at Globalpraxis so rewarding. I work closely with a wide range of stakeholders, from operational teams to high-level executives, tailoring my approach to meet their specific needs and challenges. What I love most is the trust and collaboration we build through every interaction, whether it’s brainstorming solutions during workshops, providing regular project updates, or even connecting informally over dinners or events. 

It’s incredibly rewarding to see clients light up when they realize the full potential of AI and other innovative solution in their business. Transparency and measurable results are key to maintaining these relationships, and I’m committed to going above and beyond to ensure our solutions deliver real, lasting impact.

What are your daily functions in a project? 

During the project, my daily responsibilities primarily focus on two key areas: data analysis and preparing high-quality deliverables. In the data analysis phase, I work on acquiring and processing client’s datasets using tools like power query and power pivots, generating meaningful inputs to build a storyline that aligns with the project objectives. Additionally, I focus on creating high-quality deliverables, such as reports, presentations, or graphs, that effectively communicate the results of the analysis. These deliverables are crafted to meet client expectations in both content and visual clarity, ensuring they drive actionable decisions. Overall, my role consists of combining analytical skills, attention to detail, and teamwork to help drive the project forward and deliver meaningful results.

Which are the steps of a typical project? 

A typical project consists of three to four phases: Diagnosis, Analysis, Recommendation and Implementation. During the diagnosis phase it’s mostly based on fieldwork for the clients’ points of sales, therefore, requires active physical movement for several weeks where the project is established to gather firsthand information. Moving forward, the analysis phase is mostly based on crunching datasets to generate outputs as I mentioned in the previous question, and building dynamic data models to use for the rest of the project. In the recommendations phase we typically look for potential growth opportunities and untapped sectors that the client might be missing. Finally, the implementation phase could be an extra step for the client to help them understand how to carry out the recommendations. 

How is relation with clients? 

Regarding the relationship with the clients, we usually meet the client firsthand and establish both a professional and personal relationship with them from the beginning of the project. Moving forwards, throughout the project I can also have contact with the client any time, whether it is for more resources or any doubts that I may have – which comes in very handy-. Afterwards, when we have deliverables to present to the clients, the team all gets together and with the guidance of the project manager and the seniors in the team we can interact with clients at managerial and executive positions, and help present the segments that you work