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Ideas and knowledge developed by our experts based on their own experiences and business transformations in projects all over the world

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How Globalpraxis is adapting internal structures to multi-country RTM configurations

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The power of Globalpraxis in route-to-market solutions worldwide – now supercharged by AI (IA)

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Industry insights

Unlocking demand space: How Globalpraxis redefines growth in the consumer goods industry

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Industry insights

Understanding the implications of out-of-stocks of key products in retail

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

Omnichannel that works: How Globalpraxis brings outside-in thinking to the heart of customer strategy

Omnichannel that works: How Globalpraxis brings outside-in thinking to the heart of customer strategy

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

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The structural damage of organizational silos: A functional deep dive

The structural damage of organizational silos: A functional deep dive

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

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The hidden risks of route-to-market analysis lacking an "outside-in" field lens

The hidden risks of route-to-market analysis lacking an "outside-in" field lens

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

Why French sirops are so popular: A cultural and culinary staple

Why French sirops are so popular: A cultural and culinary staple

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Why adequate packaging and format strategy is critical in convenience store channels

Why adequate packaging and format strategy is critical in convenience store channels

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Negotiating with French retailers today: A very difficult scenario

Negotiating with French retailers today: A very difficult scenario

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

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Why understanding distributor economics is critical in FMCG indirect channels

Why understanding distributor economics is critical in FMCG indirect channels

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

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The challenge that artisanal and local products represent for FMCG food and beverage companies in Europe

The challenge that artisanal and local products represent for FMCG food and beverage companies in Europe

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

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Are convenience stores the next key channel in Europe?

Are convenience stores the next key channel in Europe?

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

Tariff wars and trade policy: What businesses need to know

Tariff wars and trade policy: What businesses need to know

John A. Quelch

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The challenge of improving productivity in the beer industry

The challenge of improving productivity in the beer industry

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

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FMCG companies are using AI to improve overall productivity

FMCG companies are using AI to improve overall productivity

Aniol Pujol, Jean-Paul Evrard, and Philippe Marmara

The battle for leadership

The battle for leadership

John A. Quelch

Economic downturn: Tips for FMCG companies

Economic downturn: Tips for FMCG companies

Jean-Paul Evrard and Philippe Marmara

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Navigating complexity and driving success: The CEO roadmap for 2025

Navigating complexity and driving success: The CEO roadmap for 2025

Jean-Paul Evrard and Philippe Marmara

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Industry insights

Fragmented retail channels in Europe and their rising importance for FMCG companies

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Industry insights

Winning the battle: Proven strategies to outshine private labels in Mexico's competitive market

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Vending machines unplugged: Innovation and variety in Japan’s beverage scene

Vending machines unplugged: Innovation and variety in Japan’s beverage scene

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Industry insights

Navigating the complexities of route-to-market for beverage companies in Spain

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Adapting to the retail and distribution environment in Saudi Arabia: A strategic guide for FMCG companies

Adapting to the retail and distribution environment in Saudi Arabia: A strategic guide for FMCG companies

Jean-Paul Evrard and Philippe Marmara

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Five mistakes soft drink companies make in route-to-market (RTM) for fragmented channels in Italy

Five mistakes soft drink companies make in route-to-market (RTM) for fragmented channels in Italy

Jean-Paul Evrard and Philippe Marmara

The importance of last-mile delivery for the convenience channel in the United States

The importance of last-mile delivery for the convenience channel in the United States

The importance of last-mile delivery for the convenience channel in the United States

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Industry insights

Japan's vending machine wonderland: A marvel of innovation and convenience

Globalpraxis Partners

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The private label revolution: Changing the retail game in Chile

The private label revolution: Changing the retail game in Chile

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Crafting the optimal picture of success: A multichannel strategy for consumer goods companies

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

Turning the tide: How cable TV can conquer churn

Turning the tide: How cable TV can conquer churn

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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When products rebel: Unintended uses that actually work

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

Positioning multiple brands within the same product category

John A. Quelch

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Leveraging big data to revolutionize distributor management

Leveraging big data to revolutionize distributor management

Xavier Gargallo

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Understanding the true source of business success: It's the customers paying our salaries

Philippe Marmara and Jean-Paul Evrard

Navigating the maze: Unraveling the quirks of indirect routes to market in the USA

Industry insights

Navigating the maze: Unraveling the quirks of indirect routes to market in the USA

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

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Maximizing ROI: Strategies for prioritizing marketing investments

Philippe Marmara

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Pricing may decrease your value: Understanding the paradox of low pricing

Jean-Paul Evrard, Georg Krentzel, and Philippe Marmara

Overcoming the challenges of legacy management transformation

Overcoming the challenges of legacy management transformation

Jean-Paul Evrard

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Embracing harmony: The coexistence of traditional commerce and e-commerce

Jean-Paul Evrard and Philippe Marmara

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Globalpraxis and artificial intelligence: Route-to-market for FMCG companies

Globalpraxis Partners

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Globalpraxis and artificial intelligence: Logistics and distribution

Globalpraxis Partners

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Globalpraxis and artificial intelligence: Segmentation

Globalpraxis Partners

Strategic consulting of the future

John A. Quelch and Jean-Paul Evrard

Globalpraxis and artificial intelligence: Pricing

Globalpraxis Partners

The future-ready leader

Peter Lorange

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Globalpraxis and artificial intelligence: Hyper-personalization

Globalpraxis Partners

Marketing efficiency and effectiveness

John A. Quelch

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Growing your business requires a multidimensional approach

Philippe Marmara

Price packaging of the future

Jean-Paul Evrard

Increasing product value

Industry insights

Increasing product value

Philippe Marmara

Industry insights

Dealing with fragmented channels

Jean-Paul Evrard

Impact of digital on route-to-market strategies

Jean-Paul Evrard

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Leveraging Big Data in the FMCG industry: A competitive advantage

Aniol Pujol

The complexity of implementing an eRTM model

Philippe Marmara

Brand growth and disruption

John A. Quelch

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Industry insights

Transform your traditional distribution channels and operations into digital, technology-driven systems

Jean-Paul Evrard

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Industry insights

Marketing to younger generations: A specific challenge

Philippe Marmara

The monkey law of distribution

John A. Quelch

Sponsoring a sporting event... a good idea?

Philippe Marmara

Industry insights

Managing pricing in a market slump

Jean-Paul Evrard

Industry insights

FMCG: Managing your carbon footprint

Philippe Marmara

How fast will your innovation be adopted?

John A. Quelch

Hybrid sales force

John A. Quelch and Georg Krentzel

Digitalization of a sales force: The 3 Ps of Globalpraxis

John A. Quelch

All business is local

John A. Quelch

What is strategy?

John A. Quelch

What is positioning?

John A. Quelch

Growth isn't always what it seems

John A. Quelch

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John A. Quelch on his appointment as chairman of Globalpraxis:

John A. Quelch on his appointment as chairman of Globalpraxis:

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Industry insights

Implementing a plastic recycling circuit for a global beverage manufacturer: A case study

Siddharth Ghosh and Alejo Fernández-Cardellach

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Industry insights

How logistics co-distribution can improve supply chain sustainability and decrease greenhouse gas (GHC) emissions: A case study

Siddharth Ghosh and Alejo Fernández-Cardellach

The $1000 bill

Philippe Marmara

Industry insights

Packaging pollution: The revolution ahead

Philippe Marmara

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Industry insights

Sustainability and food retailing: A practical guide by Coca-Cola Retailing Research Council on how to incorporate sustainability and support the community

Jean-Paul Evrard

3 success factors of a highly effective sales force

3 success factors of a highly effective sales force

Emiliano Trezzi

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Industry insights

Managing distributors: A key element of a successful route-to-market strategy

Xavier Gargallo

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The lion’s tail and the cat’s mouth

The lion’s tail and the cat’s mouth

J. André de Barros Teixeira

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Hyperservification, the extra mile to increase loyalty and diminish churn

Pablo Foncillas

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"The internet of the next 20 years is in the 3 S's: Servification, Subscription, and Separation"

Pablo Foncillas

Doing the right things and doing things right

Jean-Paul Evrard

Culture eats strategy for breakfast

Philippe Marmara

Assessing your route-to-market is a must

Assessing your route-to-market is a must

Jean-Paul Evrard

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An interview with Jean-Paul Evrard, managing partner of Globalpraxis

An interview with Jean-Paul Evrard, managing partner of Globalpraxis

Revenue growth management: The hummingbird effect

Revenue growth management: The hummingbird effect

Philippe Marmara

Meeting Theo de Jager

Meeting Theo de Jager

Philippe Marmara

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Industry insights

Wake up, your competitors are looking to access your customers directly

Philippe Marmara and Georg Krentzel

Renovate before you innovate

Philippe Marmara

The New Shopping Ecosystem

Georg Krentzel

Staying a small fish?

Philippe Marmara

The sales force revolution

Philippe Marmara and Georg Krentzel

Getting the route-to-market right in the new omni-channel reality

Georg Krentzel

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The H(uman)MBA: Lessons from the Classics of Literature and Philosophy you don’t learn in business schools

The H(uman)MBA: Lessons from the Classics of Literature and Philosophy you don’t learn in business schools

J. André de Barros Teixeira

Optimists have a bright future

Peter Lorange

Industry insights

Telecom business model: India vs. Africa

Jean-Paul Evrard and Jamie Anderson

Leading in turbulent times

Peter Lorange

How to use our clients to transform the business

Pablo Foncillas

Connecting the route-to-purchase with the route-to-market

Georg Krentzel

From great to gone

Peter Lorange

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Industry insights

China & Brazil: Commercial keys to successfully export consumer goods to two “giants”

Pablo Foncillas

Big data: Creating the “oxygen for growth”

Peter Lorange and Philippe Marmara

Business cycles: Looking beyond the downside for competitive advantages

Peter Lorange

From strategic planning to adaptive strategy

Philippe Marmara

Europe Food & Agribusiness forum

Europe Food & Agribusiness forum

Philipp Boksberger

Industry insights

The untapped potential of route-to-market efficiencies in China

Philippe Marmara

Proud of our clients' success: Route-to-market award

Proud of our clients' success: Route-to-market award

Revenue growth management

Revenue growth management

Peter Lorange

Globalpraxis in the Financial Times panel

Globalpraxis in the Financial Times panel

Philippe Marmara

E-commerce route-to-market strategy

Pablo Foncillas

Winners or losers in digital transformation

Pablo Foncillas

Globalpraxis promotes sustainable consumption and production

Globalpraxis promotes sustainable consumption and production

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