Our thinking The power of Globalpraxis in route-to-market solutions worldwide – now supercharged by AI (IA)
Industry insights Unlocking demand space: How Globalpraxis redefines growth in the consumer goods industry
Industry insights Understanding the implications of out-of-stocks of key products in retail Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Omnichannel that works: How Globalpraxis brings outside-in thinking to the heart of customer strategy Omnichannel that works: How Globalpraxis brings outside-in thinking to the heart of customer strategy Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The structural damage of organizational silos: A functional deep dive The structural damage of organizational silos: A functional deep dive Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The hidden risks of route-to-market analysis lacking an "outside-in" field lens The hidden risks of route-to-market analysis lacking an "outside-in" field lens Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Why French sirops are so popular: A cultural and culinary staple Why French sirops are so popular: A cultural and culinary staple Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Why adequate packaging and format strategy is critical in convenience store channels Why adequate packaging and format strategy is critical in convenience store channels Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Negotiating with French retailers today: A very difficult scenario Negotiating with French retailers today: A very difficult scenario Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Why understanding distributor economics is critical in FMCG indirect channels Why understanding distributor economics is critical in FMCG indirect channels Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The challenge that artisanal and local products represent for FMCG food and beverage companies in Europe The challenge that artisanal and local products represent for FMCG food and beverage companies in Europe Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Are convenience stores the next key channel in Europe? Are convenience stores the next key channel in Europe? Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Tariff wars and trade policy: What businesses need to know Tariff wars and trade policy: What businesses need to know John A. Quelch
The challenge of improving productivity in the beer industry The challenge of improving productivity in the beer industry Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
FMCG companies are using AI to improve overall productivity FMCG companies are using AI to improve overall productivity Aniol Pujol, Jean-Paul Evrard, and Philippe Marmara
Economic downturn: Tips for FMCG companies Economic downturn: Tips for FMCG companies Jean-Paul Evrard and Philippe Marmara
Navigating complexity and driving success: The CEO roadmap for 2025 Navigating complexity and driving success: The CEO roadmap for 2025 Jean-Paul Evrard and Philippe Marmara
Industry insights Fragmented retail channels in Europe and their rising importance for FMCG companies Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Industry insights Winning the battle: Proven strategies to outshine private labels in Mexico's competitive market Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Vending machines unplugged: Innovation and variety in Japan’s beverage scene Vending machines unplugged: Innovation and variety in Japan’s beverage scene Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Industry insights Navigating the complexities of route-to-market for beverage companies in Spain Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Adapting to the retail and distribution environment in Saudi Arabia: A strategic guide for FMCG companies Adapting to the retail and distribution environment in Saudi Arabia: A strategic guide for FMCG companies Jean-Paul Evrard and Philippe Marmara
Five mistakes soft drink companies make in route-to-market (RTM) for fragmented channels in Italy Five mistakes soft drink companies make in route-to-market (RTM) for fragmented channels in Italy Jean-Paul Evrard and Philippe Marmara
The importance of last-mile delivery for the convenience channel in the United States The importance of last-mile delivery for the convenience channel in the United States Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Industry insights Japan's vending machine wonderland: A marvel of innovation and convenience Globalpraxis Partners
The private label revolution: Changing the retail game in Chile The private label revolution: Changing the retail game in Chile Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Our thinking Crafting the optimal picture of success: A multichannel strategy for consumer goods companies Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Turning the tide: How cable TV can conquer churn Turning the tide: How cable TV can conquer churn Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Our thinking When products rebel: Unintended uses that actually work Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Leveraging big data to revolutionize distributor management Leveraging big data to revolutionize distributor management Xavier Gargallo
Our thinking Understanding the true source of business success: It's the customers paying our salaries Philippe Marmara and Jean-Paul Evrard
Industry insights Navigating the maze: Unraveling the quirks of indirect routes to market in the USA Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Our thinking Pricing may decrease your value: Understanding the paradox of low pricing Jean-Paul Evrard, Georg Krentzel, and Philippe Marmara
Our thinking Embracing harmony: The coexistence of traditional commerce and e-commerce Jean-Paul Evrard and Philippe Marmara
Our thinking Globalpraxis and artificial intelligence: Route-to-market for FMCG companies Globalpraxis Partners
Our thinking Globalpraxis and artificial intelligence: Logistics and distribution Globalpraxis Partners
Industry insights Transform your traditional distribution channels and operations into digital, technology-driven systems Jean-Paul Evrard
John A. Quelch on his appointment as chairman of Globalpraxis: John A. Quelch on his appointment as chairman of Globalpraxis:
Industry insights Implementing a plastic recycling circuit for a global beverage manufacturer: A case study Siddharth Ghosh and Alejo Fernández-Cardellach
Industry insights How logistics co-distribution can improve supply chain sustainability and decrease greenhouse gas (GHC) emissions: A case study Siddharth Ghosh and Alejo Fernández-Cardellach
Industry insights Sustainability and food retailing: A practical guide by Coca-Cola Retailing Research Council on how to incorporate sustainability and support the community Jean-Paul Evrard
Industry insights Managing distributors: A key element of a successful route-to-market strategy Xavier Gargallo
Our thinking Hyperservification, the extra mile to increase loyalty and diminish churn Pablo Foncillas
Our thinking "The internet of the next 20 years is in the 3 S's: Servification, Subscription, and Separation" Pablo Foncillas
An interview with Jean-Paul Evrard, managing partner of Globalpraxis An interview with Jean-Paul Evrard, managing partner of Globalpraxis
Industry insights Wake up, your competitors are looking to access your customers directly Philippe Marmara and Georg Krentzel
The H(uman)MBA: Lessons from the Classics of Literature and Philosophy you don’t learn in business schools The H(uman)MBA: Lessons from the Classics of Literature and Philosophy you don’t learn in business schools J. André de Barros Teixeira
Industry insights China & Brazil: Commercial keys to successfully export consumer goods to two “giants” Pablo Foncillas
Proud of our clients' success: Route-to-market award Proud of our clients' success: Route-to-market award
Globalpraxis promotes sustainable consumption and production Globalpraxis promotes sustainable consumption and production