Accelerate growth through transformative RTM solutions

RTM

Rethink access.
Redefine RTM

At Globalpraxis, we design Route-to-Market strategies that simplify the complex, bridging insight and execution to fuel long-term, profitable growth. By combining advanced analytics with deep operational know-how, we help you adapt your commercial setup to shifting market dynamics.

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Our Route-to-Market Pillars  OR  Our Key Dimensions of RTM Excellence

Three integrated capabilities to transform how you access the market. From strategy to execution, our RTM model is built on the pillars that drive sustainable, profitable growth—designed to help you adapt to change and lead in complexity.

RTM strategy

Designing future-ready RTM systems for growth.

Achieve sustainable growth and unlock your market’s full potential with Globalpraxis. We combine innovative strategy, deep market insights, and a dedicated advanced analytics team to transform your Route-to-Market (RTM) approach to achieve sustainable growth. Our data-driven methods identify opportunities across direct and indirect channels, helping you optimize distribution, expand market access, and maximize value creation. By aligning your RTM strategy with business objectives and market trends, we deliver measurable results that strengthen your competitive edge

Sales management

Building agile, aligned, and results-driven sales teams.

Drive excellence in execution and turn strategy into results. At Globalpraxis, we empower organizations to optimize their commercial performance through robust sales management solutions tailored to each market's realities. Our approach blends strategic thinking with operational discipline to enhance every stage of the sales process—from planning and team structure to execution and performance monitoring. We help you build high-performing sales teams, define the right KPIs, and implement processes that deliver consistent, measurable impact. Whether navigating complex retail environments or scaling field execution, we ensure your sales force is aligned, agile, and equipped to deliver. Through advanced analytics, capability building, and in-market best practices, we turn your sales strategy into a competitive advantage.

Channeling

Designing omnichannel strategies that drive value.

Maximize your market presence in a profitable way. Optimize your channel strategy balancing reach and efficiency. We design integrated solutions for managing and enhancing your channel ecosystem. Our expertise spans across all channels: ecommerce, traditional trade, modern trade, on premise etc. Our channel strategy consulting ensures you achieve these critical outcomes, and more. We design integrated solutions for managing and enhancing your channel

CASE STUDIES

Transforming Access to Market, One Client at a Time

Explore how we’ve helped leading companies accelerate performanc, expand reach, and boost efficiency through tailored RTM strategies grounded in data and executional excellence.

Each case study showcases a unique challenge—whether improving salesforce effectiveness, optimizing channel mix, or rethinking go-to-market models—and how Globalpraxis partnered with clients to deliver measurable, lasting results.

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Comercial Due Diligence RTM
Case Study 2

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RGM
Case study 3

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Transformation RTM
Case study 4

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RTM
Margin Optimization in Morocco's Oil Industry

Developed a fact-based pricing and margin strategy, enhancing transparency, boosting revenue by 7–16%, and driving sustainable growth.

OUR EXPERTS

Expertise That Drives Business Impact

Our experts/partners bring deep industry knowledge and hands-on experience to every project. With a strong foundation in Route-to-Market, commercial strategy, and transformation, they work closely with clients to turn complexity into opportunity.

Each Globalpraxis expert brings a rare blend of strategic insight and hands-on market experience—turning ambition into action and action into sustainable results.

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CTO

Alex THompson

Tech visionary translating business needs into cutting-edge solutions, architecting the digital landscape for success and innovation.

CEO

Sophie Turner

Proactive organizer and communicator, driving project success through meticulous planning and seamless coordination.

Let’s talk about your
company’s success

Contact now to propel your journey and unlock the door to success.