Industry insights
Understanding the implications of out-of-stocks of key products in retail
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
RTM
Market access built on strategy and precision
At Globalpraxis, we design route-to-market strategies that simplify the complex, bridging insight and execution to fuel long-term, profitable growth. By combining advanced analytics with deep operational know-how, we help you adapt your commercial set-up to shifting market dynamics
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Our approach to RTM excellence
Three integrated capabilities to transform how you access the market. From strategy to execution, our RTM model is built on the pillars that drive sustainable, profitable growth—designed to help our clients adapt to change and lead in complexity
RTM strategy
Designing future-ready RTM systems for growth
Achieve sustainable growth and unlock your market’s full potential with Globalpraxis. We combine innovative strategy, deep market insights and a dedicated advanced analytics team to transform your route-to-market approach to achieve sustainable growth. Our data-driven methods identify opportunities across direct and indirect channels, helping you optimize distribution, expand market access, and maximize value creation. By aligning your RTM strategy with business objectives and market trends, we deliver measurable results that strengthen your competitive edge.
Sales management
Building agile, aligned, and results-driven sales teams
Drive excellence in execution and turn strategy into results. At Globalpraxis, we empower organizations to optimize their commercial performance through robust sales management solutions tailored to each market's realities. Our approach blends strategic thinking with operational discipline to enhance every stage of the sales process—from planning and team structure to execution and performance monitoring. We help you build high-performing sales teams, define the right KPIs, and implement processes that deliver consistent, measurable impact. Whether navigating complex retail environments or scaling field execution, we ensure your sales force is aligned, agile, and equipped to deliver. Through advanced analytics, capability building, and in-market best practices, we turn your sales strategy into a competitive advantage.
Channeling
Designing omnichannel strategies that drive value
Maximize your market presence in a profitable way. Optimize your channel strategy balancing reach and efficiency. We design integrated solutions for managing and enhancing your channel ecosystem. Our expertise spans across all channels: e-commerce, traditional trade, modern trade, on premise etc. Our channel strategy consulting ensures you achieve these critical outcomes, and more. We design integrated solutions for managing and enhancing your channel.
CASE STUDIES
Transforming access to market, one client at a time
Explore how we’ve helped leading companies accelerate performance, expand reach and boost efficiency through tailored RTM strategies grounded in data and executional excellence
Each case study showcases a unique challenge—whether improving salesforce effectiveness, optimizing channel mix or rethinking go-to-market models—and how Globalpraxis partnered with clients to deliver measurable, lasting results
RGM
Margin optimization in Morocco's oil industry
Developed a fact-based pricing and margin strategy, enhancing transparency, boosting revenue by 7–16%, and driving sustainable growth.
RGM
Channel-based RTM modeling to support entry into a complex and fragmented retail landscape
Transforming trade terms to restore profitability
Transforming trade terms to restore profitability
RGM
Restoring competitive position in the Italian modern trade channels
RGM
Margin optimization in Morocco's oil industry
Developed a fact-based pricing and margin strategy, enhancing transparency, boosting revenue by 7–16%, and driving sustainable growth.
RGM
Channel-based RTM modeling to support entry into a complex and fragmented retail landscape
Transforming trade terms to restore profitability
Transforming trade terms to restore profitability
RGM
Restoring competitive position in the Italian modern trade channels
OUR EXPERTS
Expertise that drives business impact
Our experts bring deep industry knowledge and hands-on experience to every project. With a strong foundation in route-to-market, commercial strategy and transformation, they work closely with clients to turn complexity into opportunity
Each Globalpraxis expert brings a rare blend of strategic insight and hands-on market experience—turning ambition into action and action into sustainable results
INSIGHTS
Industry insights
Explore expert views, market trends and strategic reflections drawn from our hands-on work across industries and regions
From go-to-market innovation to commercial execution, our insights dive into the real challenges businesses face—and the strategies that move the needle. Discover actionable thinking designed to spark transformation and drive results
Industry insights
Understanding the implications of out-of-stocks of key products in retail
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Our thinking
How Globalpraxis is adapting internal structures to multi-country RTM configurations
Our thinking
The power of Globalpraxis in route-to-market solutions worldwide – now supercharged by AI (IA)
Industry insights
Unlocking demand space: How Globalpraxis redefines growth in the consumer goods industry
Let’s talk about your company’s success
Contact now to propel your journey and unlock the door to success.