What has GPX meant to you?

Globalpraxis has been an incredible professional and personal experience for me. In the last 9 years, I have had the opportunity to work in over 20 countries across various industries on diverse business issues. I have also worn many hats – from developing my analytical and critical thinking skills as a consultant to developing my leadership skills by managing teams and client relationships as a manager. The exposure to colleagues and clients from diverse backgrounds has also been very valuable. Even after 9 years, I feel like I am constantly learning new things and developing new skills. 

I have also learned a lot about my own strengths and areas of growth. I have become more adaptable, comfortable with ambiguity and my approach towards problem solving has completely changed. I believe by leveraging the combined strength of the team, a solution can always be found!

How is life in GPX? 

Life in Globalpraxis is fast paced, dynamic and exciting. Every few months, I jump into a new and interesting client challenge. Given the global nature of our work, we have a hands-on approach that involves collecting primary data through market visits, interviews with management, and on-the-ground activities like riding with sales teams, visiting outlets and distributors, warehouse facilities etc. From riding with sales reps in Japan to interviewing grocery store owners in India or visiting wholesalers in Croatia, there is never a dull moment!

The collaborative and friendly environment is also something that I appreciate. We enjoy shared dinners, drinks, and team outings in Barcelona and immerse ourselves in local cultures during our travels. There is a great sense of camaraderie which makes working together fun!

Project that specifically stuck with you? 

One of the most interesting projects I worked on involved supporting the brand acceleration and brand introduction efforts for a vitamin producer across 13 countries in Asia, North and South America, and Europe. 

Our team conducted a global consumer segmentation, mapping consumer need states and the shopper's path to purchase within the vitamins category. The study involved 30,000 online interviews worldwide, making it the first of its kind in this category. A key challenge was identifying consumer segments that could be applied globally to position and define the role of the brands while also mapping key purchase drivers and commercial levers by country to grow the brands locally. 

We also had the opportunity to present the study to the client’s global leadership, and it was rewarding to see them use these insights to shape their brand strategy and expansion plans.

Being part of this project from the beginning and witnessing its direct impact on our client’s success has been very fulfilling.