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2025

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Project Challenge and Objective

The client needed to enhance profitability in an increasingly competitive market. Key challenges included:

Market Shifts:

Consumer preference moving from large packs to smaller SKUs

Competitive Pressure:

Price wars reducing margins and profitability

Inefficient Pricing Strategy:

Prices set without differentiation across SKUs, channels, or competitor positioning

The goal was to develop a fact-based revenue-margin strategy that ensured both sustainable pricing and controlled top-line growth.

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Strategic Approach and Methodology

The client needed to enhance profitability in an increasingly competitive market. Key challenges included:

Market Shifts:

Consumer preference moving from large packs to smaller SKUs

Competitive Pressure:

Price wars reducing margins and profitability

Inefficient Pricing Strategy:

Prices set without differentiation across SKUs, channels, or competitor positioning

The goal was to develop a fact-based revenue-margin strategy that ensured both sustainable pricing and controlled top-line growth.

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Implemented Solution and Achieved Results

The client needed to enhance profitability in an increasingly competitive market. Key challenges included:

Market Shifts:

Consumer preference moving from large packs to smaller SKUs

Competitive Pressure:

Price wars reducing margins and profitability

Inefficient Pricing Strategy:

Prices set without differentiation across SKUs, channels, or competitor positioning

The goal was to develop a fact-based revenue-margin strategy that ensured both sustainable pricing and controlled top-line growth.

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Business Impact and Strategic Value

The client needed to enhance profitability in an increasingly competitive market. Key challenges included:

Market Shifts:

Consumer preference moving from large packs to smaller SKUs

Competitive Pressure:

Price wars reducing margins and profitability

Inefficient Pricing Strategy:

Prices set without differentiation across SKUs, channels, or competitor positioning

The goal was to develop a fact-based revenue-margin strategy that ensured both sustainable pricing and controlled top-line growth.

CASE STUDIES

Related Case Studies

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pellentesque elit vitae nunc hendrerit hendrerit. Duis dignissim elit quis urna molestie, id aliquam justo rhoncus. Aliquam venenatis euismod mauris, eget tempor justo feugiat non.

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RTM
Margin Optimization in Morocco's Oil Industry

Developed a fact-based pricing and margin strategy, enhancing transparency, boosting revenue by 7–16%, and driving sustainable growth.

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