Client: A global beverage manufacturer with large operations in the Middle East & Africa
Business challenges: Institutional problem with plastic recycling, impacting ESG targets for both private and public businesses in the region:
Middle East & Africa (MEA) region among highest producer per capita of plastic waste
Absence of structured recycling system in MEA countries
Plastic collection process mostly informal (black market)
Inefficient waste management (difficulties in collection, transport, & treatment)
Weak regulation related to plastic / PET recycling
Solution: Globalpraxis, with its worldwide expertise in sustainable RTM and experience in building circular economies, designed a custom PET recycling circuit, tailored to MEA markets:
Designed a holistic 3-step recycling model: Collection (at outlet or collection points), transportation (logistics collaboration), and processing (treatment & recycling in special plants)
Devised a system to make the recycling model self-financing and economically viable
Collaborated with key stakeholder-communities, NGOs, government retailers, and other beverage manufacturers (competitors)
