How Globalpraxis is adapting internal structures to multi-country RTM configurations

The power of Globalpraxis in route-to-market solutions worldwide – now supercharged by AI (IA)

Crafting the optimal picture of success: A multichannel strategy for consumer goods companies

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

When products rebel: Unintended uses that actually work

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

Positioning multiple brands within the same product category

John A. Quelch

Understanding the true source of business success: It's the customers paying our salaries

Philippe Marmara and Jean-Paul Evrard

Maximizing ROI: Strategies for prioritizing marketing investments

Philippe Marmara

Pricing may decrease your value: Understanding the paradox of low pricing

Jean-Paul Evrard, Georg Krentzel, and Philippe Marmara

Overcoming the challenges of legacy management transformation

Jean-Paul Evrard

Embracing harmony: The coexistence of traditional commerce and e-commerce

Jean-Paul Evrard and Philippe Marmara

Globalpraxis and artificial intelligence: Route-to-market for FMCG companies

Globalpraxis Partners

Globalpraxis and artificial intelligence: Logistics and distribution

Globalpraxis Partners

Globalpraxis and artificial intelligence: Segmentation

Globalpraxis Partners

Strategic consulting of the future

John A. Quelch and Jean-Paul Evrard

Globalpraxis and artificial intelligence: Pricing

Globalpraxis Partners

The future-ready leader

Peter Lorange

Globalpraxis and artificial intelligence: Hyper-personalization

Globalpraxis Partners

Marketing efficiency and effectiveness

John A. Quelch

Growing your business requires a multidimensional approach

Philippe Marmara

Price packaging of the future

Jean-Paul Evrard

Impact of digital on route-to-market strategies

Jean-Paul Evrard

Leveraging Big Data in the FMCG industry: A competitive advantage

Aniol Pujol

The complexity of implementing an eRTM model

Philippe Marmara

Brand growth and disruption

John A. Quelch

The monkey law of distribution

John A. Quelch

Sponsoring a sporting event... a good idea?

Philippe Marmara

How fast will your innovation be adopted?

John A. Quelch

Hybrid sales force

John A. Quelch and Georg Krentzel

All business is local

John A. Quelch

What is strategy?

John A. Quelch

What is positioning?

John A. Quelch

Growth isn't always what it seems

John A. Quelch

The $1000 bill

Philippe Marmara

3 success factors of a highly effective sales force

Emiliano Trezzi

Hyperservification, the extra mile to increase loyalty and diminish churn

Pablo Foncillas

"The internet of the next 20 years is in the 3 S's: Servification, Subscription, and Separation"

Pablo Foncillas

Doing the right things and doing things right

Jean-Paul Evrard

Culture eats strategy for breakfast

Philippe Marmara

Assessing your route-to-market is a must

Jean-Paul Evrard

Revenue growth management: The hummingbird effect

Philippe Marmara

Renovate before you innovate

Philippe Marmara

The New Shopping Ecosystem

Georg Krentzel

Staying a small fish?

Philippe Marmara

The sales force revolution

Philippe Marmara and Georg Krentzel

Getting the route-to-market right in the new omni-channel reality

Georg Krentzel

Optimists have a bright future

Peter Lorange

Leading in turbulent times

Peter Lorange

How to use our clients to transform the business

Pablo Foncillas

Connecting the route-to-purchase with the route-to-market

Georg Krentzel

From great to gone

Peter Lorange

Big data: Creating the “oxygen for growth”

Peter Lorange and Philippe Marmara

Business cycles: Looking beyond the downside for competitive advantages

Peter Lorange

From strategic planning to adaptive strategy

Philippe Marmara

E-commerce route-to-market strategy

Pablo Foncillas

Winners or losers in digital transformation

Pablo Foncillas