How Globalpraxis is adapting internal structures to multi-country RTM configurations

The power of Globalpraxis in route-to-market solutions worldwide – now supercharged by AI (IA)

Crafting the optimal picture of success: A multichannel strategy for consumer goods companies

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

When products rebel: Unintended uses that actually work

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

Positioning multiple brands within the same product category

John A. Quelch

Understanding the true source of business success: It's the customers paying our salaries

Philippe Marmara and Jean-Paul Evrard

Maximizing ROI: Strategies for prioritizing marketing investments

Philippe Marmara

Pricing may decrease your value: Understanding the paradox of low pricing

Jean-Paul Evrard, Georg Krentzel, and Philippe Marmara

Overcoming the challenges of legacy management transformation

Jean-Paul Evrard

Embracing harmony: The coexistence of traditional commerce and e-commerce

Jean-Paul Evrard and Philippe Marmara

Globalpraxis and artificial intelligence: Route-to-market for FMCG companies

Globalpraxis Partners

Globalpraxis and artificial intelligence: Logistics and distribution

Globalpraxis Partners

Globalpraxis and artificial intelligence: Segmentation

Globalpraxis Partners

Strategic consulting of the future

John A. Quelch and Jean-Paul Evrard

Globalpraxis and artificial intelligence: Pricing

Globalpraxis Partners

The future-ready leader

Peter Lorange

Globalpraxis and artificial intelligence: Hyper-personalization

Globalpraxis Partners

Marketing efficiency and effectiveness

John A. Quelch

Growing your business requires a multidimensional approach

Philippe Marmara

Price packaging of the future

Jean-Paul Evrard

Impact of digital on route-to-market strategies

Jean-Paul Evrard

Leveraging Big Data in the FMCG industry: A competitive advantage

Aniol Pujol

The complexity of implementing an eRTM model

Philippe Marmara

Brand growth and disruption

John A. Quelch

The monkey law of distribution

John A. Quelch

Sponsoring a sporting event... a good idea?

Philippe Marmara

How fast will your innovation be adopted?

John A. Quelch

Hybrid sales force

John A. Quelch and Georg Krentzel

Digitalization of a sales force: The 3 Ps of Globalpraxis

John A. Quelch

All business is local

John A. Quelch

What is positioning?

John A. Quelch

Growth isn't always what it seems

John A. Quelch

The $1000 bill

Philippe Marmara

3 success factors of a highly effective sales force

Emiliano Trezzi

Hyperservification, the extra mile to increase loyalty and diminish churn

Pablo Foncillas

"The internet of the next 20 years is in the 3 S's: Servification, Subscription, and Separation"

Pablo Foncillas

Doing the right things and doing things right

Jean-Paul Evrard

Culture eats strategy for breakfast

Philippe Marmara

Assessing your route-to-market is a must

Jean-Paul Evrard

Revenue growth management: The hummingbird effect

Philippe Marmara

Renovate before you innovate

Philippe Marmara

The New Shopping Ecosystem

Georg Krentzel

Staying a small fish?

Philippe Marmara

The sales force revolution

Philippe Marmara and Georg Krentzel

Getting the route-to-market right in the new omni-channel reality

Georg Krentzel

Optimists have a bright future

Peter Lorange

Leading in turbulent times

Peter Lorange

How to use our clients to transform the business

Pablo Foncillas

Connecting the route-to-purchase with the route-to-market

Georg Krentzel

From great to gone

Peter Lorange

Big data: Creating the “oxygen for growth”

Peter Lorange and Philippe Marmara

Business cycles: Looking beyond the downside for competitive advantages

Peter Lorange

From strategic planning to adaptive strategy

Philippe Marmara

E-commerce route-to-market strategy

Pablo Foncillas

Winners or losers in digital transformation

Pablo Foncillas