When you watch this video from John Quelch about innovation, think about its far-reaching scope: In most of the fields in which we help our clients, such as distribution, pricing, sales force organization, digitalization, and route-to- market, the 5 criteria he mentions apply and are relevant.
Innovation is definitely not a comfort zone for managers, as it entails risks and tough decisions. Nevertheless, success is attainable and relies on methodology, organization, and smart risk taking.
