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How Globalpraxis is adapting internal structures to multi-country RTM configurations

The power of Globalpraxis in route-to-market solutions worldwide – now supercharged by AI (IA)

Unlocking demand space: How Globalpraxis redefines growth in the consumer goods industry

Understanding the implications of out-of-stocks of key products in retail

Omnichannel that works: How Globalpraxis brings outside-in thinking to the heart of customer strategy

The structural damage of organizational silos: A functional deep dive

The hidden risks of route-to-market analysis lacking an "outside-in" field lens

Why French sirops are so popular: A cultural and culinary staple

Why adequate packaging and format strategy is critical in convenience store channels

Negotiating with French retailers today: A very difficult scenario

Why understanding distributor economics is critical in FMCG indirect channels

The challenge that artisanal and local products represent for FMCG food and beverage companies in Europe

Are convenience stores the next key channel in Europe?

Tariff wars and trade policy: What businesses need to know

The challenge of improving productivity in the beer industry

FMCG companies are using AI to improve overall productivity

The battle for leadership

Economic downturn: Tips for FMCG companies

Navigating complexity and driving success: The CEO roadmap for 2025

Fragmented retail channels in Europe and their rising importance for FMCG companies

Winning the battle: Proven strategies to outshine private labels in Mexico's competitive market

Vending machines unplugged: Innovation and variety in Japan’s beverage scene

Navigating the complexities of route-to-market for beverage companies in Spain

Adapting to the retail and distribution environment in Saudi Arabia: A strategic guide for FMCG companies

Five mistakes soft drink companies make in route-to-market (RTM) for fragmented channels in Italy

The importance of last-mile delivery for the convenience channel in the United States

Japan's vending machine wonderland: A marvel of innovation and convenience

The private label revolution: Changing the retail game in Chile

Crafting the optimal picture of success: A multichannel strategy for consumer goods companies

Turning the tide: How cable TV can conquer churn

When products rebel: Unintended uses that actually work

Positioning multiple brands within the same product category

Leveraging big data to revolutionize distributor management

Understanding the true source of business success: It's the customers paying our salaries

Navigating the maze: Unraveling the quirks of indirect routes to market in the USA

Maximizing ROI: Strategies for prioritizing marketing investments

Pricing may decrease your value: Understanding the paradox of low pricing

Overcoming the challenges of legacy management transformation

Embracing harmony: The coexistence of traditional commerce and e-commerce

Globalpraxis and artificial intelligence: Route-to-market for FMCG companies

Globalpraxis and artificial intelligence: Logistics and distribution

Globalpraxis and artificial intelligence: Segmentation

Strategic consulting of the future

Globalpraxis and artificial intelligence: Pricing

The future-ready leader

Globalpraxis and artificial intelligence: Hyper-personalization

Marketing efficiency and effectiveness

Growing your business requires a multidimensional approach

Price packaging of the future

Increasing product value

Dealing with fragmented channels

Impact of digital on route-to-market strategies

Leveraging Big Data in the FMCG industry: A competitive advantage

The complexity of implementing an eRTM model

Brand growth and disruption

Transform your traditional distribution channels and operations into digital, technology-driven systems

Marketing to younger generations: A specific challenge

The monkey law of distribution

Sponsoring a sporting event... a good idea?

Managing pricing in a market slump

FMCG: Managing your carbon footprint

How fast will your innovation be adopted?

Hybrid sales force

Digitalization of a sales force: The 3 Ps of Globalpraxis

All business is local

What is strategy?

What is positioning?

Growth isn't always what it seems

John A. Quelch on his appointment as chairman of Globalpraxis:

Implementing a plastic recycling circuit for a global beverage manufacturer: A case study

How logistics co-distribution can improve supply chain sustainability and decrease greenhouse gas (GHC) emissions: A case study

The $1000 bill

Packaging pollution: The revolution ahead

Sustainability and food retailing: A practical guide by Coca-Cola Retailing Research Council on how to incorporate sustainability and support the community

3 success factors of a highly effective sales force

Managing distributors: A key element of a successful route-to-market strategy

The lion’s tail and the cat’s mouth

Hyperservification, the extra mile to increase loyalty and diminish churn